B2B Content Marketing Specialist

Báo lỗi

☞ Glint VN

Lượt xem: 121

Địa điểm: Hồ Chí Minh

Ngành nghề: Marketing - PR Tổ chức sự kiện Công nghệ thông tin

Số lượng tuyển: 1 người

Vị trí: Nhân viên

Mức lương: Thoả thuận

Kinh nghiệm: 1 năm

Giới tính: Không yêu cầu

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Mô tả công việc

We’re looking for a B2B Content Marketing Specialist to join our Product Marketing team - to build, manage and run our content marketing engine, and develop B2B, insights-driven strategies in Vietnam that’ll result in demand generation for Glints’ B2B business.

What You’ll Be Doing:

  • You will be driving awareness, purchase intent, customer engagement, and customer loyalty amongst employers in Indonesia through content marketing.
  • Using your excellent editorial, digital, creative, and project management skills, you will build and distribute thought-leadership content in a variety of formats to achieve effective reach and engagement amongst target audiences.

In this role, you will:

  • Establish and execute a content marketing plan and calendar that adheres to content strategy (pillars, guidelines, approaches) in support of business objectives and the customer needs & intent. Define and meet measurements of success such as community building and lead generation.
  • Review, refine, and test content ideas and draft in Vietnamese for maximized results against objectives, whilst ensuring clarity, accuracy, and adherence of style to the brand guideline.
  • Plan and execute content amplification to ensure high distribution of content, such as boosting SEO strategies and optimization, establishing content partnerships content, social post, and sharing, etc.
  • Support the product marketers in producing marketing communication collaterals through owned media, such as blogs, email marketing, social media post, etc.
  • Support the growth of all Glints VN B2B social media channels such as Facebook and LinkedIn by ensuring high-value content is shared on these networks in a proactive and timely fashion, with the goal of attracting new followers and subscribers, as well as ensuring existing followers/subscribers remain highly engaged

Yêu cầu công việc

Who We Are Looking For:

  • A passionate content strategist and executor with a minimum of 2 years of working experience in B2B content marketing, B2B content, or digital content creation and management.
  • Has proven experience in implementing B2B insights-driven, content marketing strategies leveraging a variety of content channels and mediums
  • An articulate communicator in Vietnamese and English
  • A fluent and creative storyteller in Vietnamese
  • A results-driven problem-solver who’s able to strategically connect the business and customers through user-centric content
  • An organized project manager who’s able to translate strategies into a clear execution plan from the initial stage to completion
  • An agile and resilient person who embraces change is able to work fast and adapt quickly and isn’t afraid to evaluate methods that don’t work.
  • Someone meticulous with a keen eye for detail
  • A fast learner who shows a strong will to grow and proactively seeks feedback for improvement

Quyền lợi công việc

Why You Should Join Us:

  • A strategic role and contributor:You will have exposure to B2B marketing initiatives and a chance to make an impact through content.
  • Freedom and authority:You will be given lots of freedom to build, design, and iterate on the content strategy and experiment to improve the results.
  • Opportunity to shape the brand:You will get an opportunity to shape the tone of voice, communication style, and guidelines for Indonesia B2B, which will also inform the brand guidelines.

Benefits:

  • Flexible working hours
  • Insurance and health care
  • Unlimited annual leave
  • Training and development allowance
  • Team building activities
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