Marketing Communication

Aussicht: 106

Update Tag: 10-12-2024

Ort: Ho Chi Minh

Kategorie: Marketing / PR

Anzahl der Rekruten: 1 người

Position: Nhân viên

Gehalt: 20 - 25 triệu

Erfahrung: 3 năm

Sex: Không yêu cầu

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Jobbeschreibung

Mô tả công việc

Social Media:

Develop and execute comprehensive social media strategies to enhance brand visibility, engagement, and views across social media channels
Create and implement shareable content for social media across various platforms (Facebook, Instagram, Twitter, LinkedIn, TikTok) to align with business goals
Create engaging video content tailored for TikTok, Reel that aligns with brand objectives and target audience
Track brand mentions, sentiment analysis, including content strategy, engagement metrics, and audience demographics. and key industry conversations across relevant platforms.
Continuously improve by capturing and analyzing the appropriate social data/metrics, insights and best practices, and then acting on the information.
Stay informed about industry trends, competitor activities, and emerging social media platforms to keep our strategies ahead of the curve

Social Media Ads:

Plan, execute, and optimize paid social media advertising campaigns
Monitor ad performance, adjust budgets, and target audience segments for maximum effectiveness
Provide insights and recommendations based on data analysis to optimize future strategies and maximize ROI
Provide complete performance reporting and analysis daily/weekly and take relevant action on insights gained to inform social media strategy and campaigns

Communication:

Develop and implement a public relations strategy to support the company’s marketing and external branding goals through earned media
Plan, execute and edit PR articles, press releases, reports.
Work directly with the Agency to manage & operate campaigns as assigned by direct management. Maintain and develop media relationships (reporters, journalists, agencies...)

Cross-functional Collaboration:

Work with cross-functional regional and local teams to deliver campaigns and timelines
Work with content and design team to plan and ability to make things happen quickly with teams.
And other tasks as assigned by Line Manager

Yêu cầu ứng viên

At least 3 years of experience in scale of social marketing projects within the high-tech, fintech industry
Previous work experience managing social media platforms and content creation is preferred.
Proficiency in social media management tools (e.g., Emplifi, Talkwalker, Facebook Ads Manager) and Google Workspace for data analysis and reporting
Analytical and structured thinker, capable of deriving actionable key insights and problem solve efficiently
Excellent project management skills and attention to detail
Strong grasp of numbers and proficient in Microsoft Excel
Excellent communication and presentation skills, both written and verbal.
Basic knowledge of financial industry and product development (Stock, Crypto, FX)

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