Product Marketing Associate

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☞ Công ty Cổ phần Công nghệ RockyHub

Ver: 104

Día de actualización: 10-12-2024

Ubicación: Ha Noi

Categoría: Marketing / PR

Número de reclutas: 1 người

Posición: Nhân viên

Salario: 8 - 12 triệu

Experiencia: 1 năm

Sexo: Không yêu cầu

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Descripción del trabajo

Mô tả công việc

I. Overview

RockyHub, part of Secomus Technology, focuses on creating innovative products to support merchants operating on Shopify. We are currently developing a suite of applications to meet diverse merchant needs. Our flagship product, the Meety Appointment Booking App, is a built-for-Shopify app that helps merchants set up and manage appointments and bookings seamlessly. With more apps in the pipeline, we are expanding our team to drive growth across all our products.

II. Position Overview

We are seeking a talented full-time Product Marketing Associate to join our dynamic product marketing team. This role is crucial for driving the growth and success of our current and future apps through strategic marketing, product research, and development efforts.

Responsibilities:

As a Product Marketing Executive, you will spend 60% of your time planning and executing various product marketing activities to boost traffic and traction for all RockyHub apps, and 40% on product research and development. Specific duties include:

Product Marketing (60%):

Optimize Shopify App Listing:

  • Plan and execute app listings on the Shopify App Store;
  • Develop effective app names, keywords, and high-quality content and visuals aimed at converting users;
  • Implement targeted advertising campaigns to optimize visual appeal and drive app installations;
  • Continuously analyze and refine keywords to enhance app visibility.

User Journey Communication:

  • Actively define touch points and directly produce content and visuals to communicate with our users, regarding product updates, upsell, onboarding, etc;
  • Write comprehensive product user guides to assist users in understanding and utilizing our apps effectively;
  • Create engaging product videos, including tutorials, feature highlights, and promotional content.

User Acquisition Channels:

  • Extend app reach beyond Shopify App Store to increase both organic and paid traffic via alternative channels such as SERP, partnership, affiliates, and referrals.

Analytics and Performance Tracking:

  • Monitor and analyze key performance metrics for all marketing activities.
  • Track and analyze user behavior and feedback to inform product and marketing decisions.

Product Research and Development (40%):

  • Conduct market research to identify trends, user needs, and new features.
  • Collaborate with the product development team to provide insights and recommendations for app improvements.
  • Analyze user feedback and data to inform product updates and enhancements.
  • Create sketches and wireframes to visualize new product features and improvements.
  • Work with designers and developers to translate sketches into functional features.

Requerimiento de trabajo

Yêu cầu ứng viên
  • Bachelor’s degree in Marketing, Business, Product Management, or a related field.
  • 1+ years of experience in copywriting, design, product marketing, and/or product management, preferably within the SaaS or e-commerce space (fresher is welcome to apply).
  • Exceptional English written and verbal communication skills, with IELTS 7.0 or equivalent.
  • Good teamwork, deadline respect, hard-working, and good time management.

Preferred Skills:

  • Experience working with US/UK clients
  • Have experience with web-based customer support tools (Zendesk, Crisp, Freshdesk, etc)
  • Have UX/UI knowledge
  • Proficiency in sketching and using design tools (e.g., Adobe Creative Suite, Sketch, Figma).
  • Proficiency using video creation tools (e.g., Capcut, Adobe Premiere Pro, etc).
  • Have experience with e-commerce platforms (Shopify, WooCommerce, Magento, etc)

Beneficio laboral

Quyền lợi
  • Tea-break afternoons with company
  • Participate in the companys learning program on e-commerce, UX/UI, customer care, growth mindset, etc.
  • Learn and apply methods/tools for work such as Kanban, Scrum,...
  • Travel once a year, and other periodic picnic and teambuilding activities
  • Young, dynamic, comfortable, fast-growing working environment
  • Gross salary 8-12 million/month depending on ability and experience + project bonus (based on project performance).
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Plazo: 09-01-2025

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