Chuyên Viên Cao Cấp - Marketing

업무 설명서

Manage the collection/ new products/ key pillar/ key product line sell-out performance, analysis of consumer and market insights for the category, share findings with the team to ensure the consistency of new product development. Translates trends and consumer knowledge into meaningful insights brand development. Implement new launches and marketing mix strategies (IMC/360/Digital/Retail/Partnership) and create the right angle of attack consistently to build integrated, engaging consumer brand experiences; meet the deadlines and right objective. Research, create, develop and monitor the communication materials (imagery, digital, point of sale, landing page) for brand and product. Define and monitor media plans, implement promotions and ensure implementation of trade marketing plan Conduct market research, industry knowledge, current trends, new media, and competition research. Conduct research on new influencer profiles/ new community in order to broaden the pool. Seek PPL opportunities, event sponsorship, brand/community partnerships that align with brand and marketing strategy. Monitor the retail marketing strategy working hand-in-hand with the retail, omni and training team and monitor the proper implementation of retail materials (promotion, services, advice, etc.) Monitor and follow-up with suppliers and partners to ensure timely and accurate deployment. Define and monitor media plans, implement promotions and ensure implementation of trade marketing plan Stay updated with social media platform technologies and trends. Assists with other related duties as assigned.