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☞ CÔNG TY TNHH DECATHLON VIỆT NAM

视图: 103

更新日: 10-12-2024

位置: Ha Noi

类别: 营业额 电视/媒体/报纸 市场/公关

招聘人数: 1 người

水平: Nhân viên

薪水: 0.0007 - 0.0009 triệu

经验: 3 năm

性别: Không yêu cầu

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职位描述

Mô tả công việc

In charge of all external communication. He/She is responsible for pushing the visibility of Decathlon in the catchment zone’s of the Hanoi stores in specific and in Hanoi city in general. The final target is to increase brand awareness and to bring traffic to all business units of Hanoi.

Responsibilities

Co built with City Leader and National Com leader the Hanoi Communication strategy.

- To build and to continuously develop a framework in approaching partners (including politics, business..) and manage their relationship for Decathlon business growth.

- To accompany with national marcom leader in negotiation with key partners in co-branding events.

- To lead, animate and manage all tactics serving for Hanoi marketing communication strategies.

- To lead the operation and co-ordinate with cross-functional teams to advance city marcom strategies and tactics.

- To manage all means of communication for all external marcom actions:

  • Define materials, channels, budget, timeline & KPIs
  • Manage cost, quality, lead time of delivery & KPIs
  • Manage agencies (advertising, designers, printers) and relating cross-functional teams

- Manage my activity and measure value creation (Yearly budget, Debrief of each campaign and measure the impact)

工作要求

Yêu cầu ứng viên

Technical skills requirement:

- Have strong experience in content creation and media management

- Catch the trends in social media & communication

- Have strong experience in marketing sport events

- Analyze the behavior of users and sports competitors based on their benchmark. Design innovative interactions and services for Decathlon’s target C-USERS

Behavior skills requirement:

HARD SKILLS

- Know how to lead a project

- Know how to convince and unite

- Good negotiation skills

- Analytical skills

SOFT SKILLS

- Be structured and organized

- Good interpersonal skills

- Show adaptation to change

- Listening and Sense of service

- Business & Solution oriented

- Challenge on ideas

- Curious to try new things

- Concrete







KPI
  • Traffic growth %
  • Assisted notoriety: recognition of a brand from a list proposed to respondents.
  • Spontaneous awareness: unaided brand recognition (list).
  • Top of Mind notoriety: spontaneous top-of-mind notoriety. Measured by the percentage of people who spontaneously quote a brand as their first response.
  • Qualified awareness: more information is requested.
  • Budget managed = Budget achieved

工作兴趣

Quyền lợi

- Monthly performance bonus and 13th salary

- Annual Salary review in March

- 18 annual leave days

- Social Insurance according to Vietnamese Labor Law and Health Insurance

- Annual health check

- Phone and sports practice allowance

- Several training courses to increase your competence with great opportunities for career development.

- Attractive staff discount for all purchases in Decathlon stores

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最后期限: 09-01-2025

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