Marketing Automation Specialist

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☞ Công ty cổ phần iChiba Việt Nam

View: 102

Update day: 10-12-2024

Location: Ha Noi

Category: Sales TV / Media / Newspaper Marketing / PR

Number of recruitment: 2 người

Position: Trưởng nhóm

Salary: Thương lượng

Experience: 3 năm

Gender: Không yêu cầu

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Job description

As a Marketing Automation Specialist, you will be responsible for managing the marketing automation platform and fully leveraging its capabilities. Working closely with designers, developers, and project managers this role will implement all programmatic and operational initiatives through the marketing automation platform.

  • Responsible for email marketing program development and execution, including segmentation, testing, and deployment, and continually evaluate these for improvements.
  • Maintain Marketing Automation integration with CRM and assist in the integration of additional platforms into the marketing automation software
  • Understand and evaluate campaign metrics and distribute campaign performance to the marketing team.
  • Work with management to define KPIs, create reporting, analyze campaign performance. Create recommendations to improve campaigns continuously.
  • Manage marketing automation efforts and processes, proactively researching and implementing the latest best practices, strategies, and industry standards
  • Plan and perform A/B testing to define and execute enhancements to productivity, conversion rates, programs/campaign ROI, and sales growth
  • Support essential marketing operations initiatives in Salesforce such as managing the lead lifecycle, lead scoring, lead nurturing, segmentation, and data cleansing

Job requirement

  • Strong knowledge : Salesforce, Pardot , Hubspot
  • Proven years of marketing automation experience.
  • Expert knowledge of database management concepts and best practices.
  • Strong working knowledge of Salesforce.com.
  • Experience with Marketo Revenue Cycle Model, or Revenue Cycle Explorer preferred.
  • Must have superior communication skills, both written and verbal.
  • Must be highly organized and self-motivated with a sense of urgency.
    Strong independent project management skills.
  • Capable of handling multiple tasks with competing priorities under minimal supervision.
  • Able to think critically and exercise independent judgment and discretion.
    Excellent attention to detail.

Skills

  • Testing
  • Analytical
  • Communication Skills
  • Project Management
  • Multitasker

    • Job benefit

    • Salary upto 1500$
    • Competitive income with 100% salary on probation, lunch allowance, Year-end bonus at least 2 months salary, performance bonus and gift on special occasion.
    • Be provided with full working equipment.
    • Clear and flexible career path.
    • Be sponsored to study online/offline courses and get certification.
    • Modern and flexible Agile Office fully equipped with yoga, football, swimming... No dress code.
    • Team building, company trip and internal events each month.
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    Deadline: 09-01-2025

    Click to apply for free candidate

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