Marketing Automation Specialist

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☞ Công ty cổ phần iChiba Việt Nam

视图: 102

更新日: 10-12-2024

位置: Ha Noi

类别: 营业额 电视/媒体/报纸 市场/公关

招聘人数: 2 người

水平: Trưởng nhóm

薪水: Thương lượng

经验: 3 năm

性别: Không yêu cầu

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职位描述

As a Marketing Automation Specialist, you will be responsible for managing the marketing automation platform and fully leveraging its capabilities. Working closely with designers, developers, and project managers this role will implement all programmatic and operational initiatives through the marketing automation platform.

  • Responsible for email marketing program development and execution, including segmentation, testing, and deployment, and continually evaluate these for improvements.
  • Maintain Marketing Automation integration with CRM and assist in the integration of additional platforms into the marketing automation software
  • Understand and evaluate campaign metrics and distribute campaign performance to the marketing team.
  • Work with management to define KPIs, create reporting, analyze campaign performance. Create recommendations to improve campaigns continuously.
  • Manage marketing automation efforts and processes, proactively researching and implementing the latest best practices, strategies, and industry standards
  • Plan and perform A/B testing to define and execute enhancements to productivity, conversion rates, programs/campaign ROI, and sales growth
  • Support essential marketing operations initiatives in Salesforce such as managing the lead lifecycle, lead scoring, lead nurturing, segmentation, and data cleansing

工作要求

  • Strong knowledge : Salesforce, Pardot , Hubspot
  • Proven years of marketing automation experience.
  • Expert knowledge of database management concepts and best practices.
  • Strong working knowledge of Salesforce.com.
  • Experience with Marketo Revenue Cycle Model, or Revenue Cycle Explorer preferred.
  • Must have superior communication skills, both written and verbal.
  • Must be highly organized and self-motivated with a sense of urgency.
    Strong independent project management skills.
  • Capable of handling multiple tasks with competing priorities under minimal supervision.
  • Able to think critically and exercise independent judgment and discretion.
    Excellent attention to detail.

Skills

  • Testing
  • Analytical
  • Communication Skills
  • Project Management
  • Multitasker

    • 工作兴趣

    • Salary upto 1500$
    • Competitive income with 100% salary on probation, lunch allowance, Year-end bonus at least 2 months salary, performance bonus and gift on special occasion.
    • Be provided with full working equipment.
    • Clear and flexible career path.
    • Be sponsored to study online/offline courses and get certification.
    • Modern and flexible Agile Office fully equipped with yoga, football, swimming... No dress code.
    • Team building, company trip and internal events each month.
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    最后期限: 09-01-2025

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