Senior Performance Marketing Specialist

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☞ CÔNG TY TNHH ATHENA STUDIO

Ver: 102

Día de actualización: 19-11-2024

Ubicación: Ho Chi Minh

Categoría: IT - Software Tecnologías de la información

Número de reclutas: 1 người

Posición: Nhân viên

Salario: Thoả thuận

Experiencia: 3 năm

Sexo: Không yêu cầu

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Descripción del trabajo

  • Constantly track and analyze results to identify optimization opportunities to increase CTR, conversion rate, new user volume, LTV and ROI (A/B testing, targeting, creative performance, marketing messages, etc.)
  • Oversee the progress of integrating attribution analytics SDKs and take care of the dashboards to ensure marketing optimization decisions are driven by accurate and real data.
  • Generate detailed spend, performance reports and be able to translate the data into the reports into actionable insights to present to internal stakeholders.
  • Collaborate and work effectively with multiple internal teams (creative design, marketing, product).
  • Stay up to date on latest industry trends, emerging marketing platforms and be capable of building strong relationships with them, especially international mobile advertising networks

Requerimiento de trabajo

Knowledge

  • Definition of metrics and their relationship in analyzing digital ad campaigns
  • Advanced concepts of UA (retention rate, ARPU, ARPDAU, LTV, IPM, cohort, organic uplift, ...)
  • Fundamental concepts of Marketing & Business
  • Experience in creative production or marketing idea pitching
  • Fundamental concepts of ASO

Skills

  • Good at mathematics
  • Fluent in English (daily interactions with international partners)
  • Advanced Excel skills
  • Experience in setting up and optimizing campaigns on Facebook Ads & Google Ads or other ad networks.
  • Experience in using marketing tools
  • Experience in using project management tools & framework
  • Experience in using tools to analyze data

Ability

  • Logic & analytical thinking Self-learning skill Manage to deliver result in the timely manner Creative and independent in problem-solving Attitude Data-driven mindset Carefulness and detail-oriented Eager to learn and ready to apply new knowledge/skills Optimize and automation mindset
  • Passionate in gaming industry and digital marketing
  • Highly self-motivation and self management

Attitude

  • Data-driven mindset
  • Carefulness and detail-oriented
  • Eager to learn and ready to apply new knowledge/skills
  • Optimize and automation mindset
  • Passionate in gaming industry and digital marketing
  • Highly self-motivation and self management

Beneficio laboral

WHY YOU’LL LOVE WORKING HERE

  • Great facility to work. You will have a MacBook and extra high definition screens
  • Premium health insurance package and annual medical check-up
  • Sponsorship for training courses
  • Interesting activities: gym/fitness club at work, English club, corporate social responsibility events...
  • With regular discussions, you will have a lot of opportunities to learn from experts in their fields
  • Annual bonus and project bonus
  • International opportunity to expose and grow
  • At least one abroad travels every year. We often send our elites to international conferences like GDC, WWDC, Google I/O... to update the latest technology
  • Full labor insurance (social, health, unemployed)
  • Annual leave 12 days / sick leave 2 days / remote work 12 days
  • Free food & drinks, kitchen at work, PlayStation after work
  • Friday evening party, happy hour, team activities, and awesome parties…
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Plazo: 09-01-2025

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