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Senior Performance Marketing Specialist
Báo lỗi
Lượt xem: 102
Ngày cập nhật: 19-11-2024
Địa điểm: Hồ Chí Minh
Ngành nghề: IT - Phần mềm Công nghệ thông tin
Số lượng tuyển: 1 người
Vị trí: Nhân viên
Mức lương: Thoả thuận
Kinh nghiệm: 3 năm
Giới tính: Không yêu cầu
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Mô tả công việc
- Constantly track and analyze results to identify optimization opportunities to increase CTR, conversion rate, new user volume, LTV and ROI (A/B testing, targeting, creative performance, marketing messages, etc.)
- Oversee the progress of integrating attribution analytics SDKs and take care of the dashboards to ensure marketing optimization decisions are driven by accurate and real data.
- Generate detailed spend, performance reports and be able to translate the data into the reports into actionable insights to present to internal stakeholders.
- Collaborate and work effectively with multiple internal teams (creative design, marketing, product).
- Stay up to date on latest industry trends, emerging marketing platforms and be capable of building strong relationships with them, especially international mobile advertising networks
Yêu cầu công việc
Knowledge
- Definition of metrics and their relationship in analyzing digital ad campaigns
- Advanced concepts of UA (retention rate, ARPU, ARPDAU, LTV, IPM, cohort, organic uplift, ...)
- Fundamental concepts of Marketing & Business
- Experience in creative production or marketing idea pitching
- Fundamental concepts of ASO
Skills
- Good at mathematics
- Fluent in English (daily interactions with international partners)
- Advanced Excel skills
- Experience in setting up and optimizing campaigns on Facebook Ads & Google Ads or other ad networks.
- Experience in using marketing tools
- Experience in using project management tools & framework
- Experience in using tools to analyze data
Ability
- Logic & analytical thinking Self-learning skill Manage to deliver result in the timely manner Creative and independent in problem-solving Attitude Data-driven mindset Carefulness and detail-oriented Eager to learn and ready to apply new knowledge/skills Optimize and automation mindset
- Passionate in gaming industry and digital marketing
- Highly self-motivation and self management
Attitude
- Data-driven mindset
- Carefulness and detail-oriented
- Eager to learn and ready to apply new knowledge/skills
- Optimize and automation mindset
- Passionate in gaming industry and digital marketing
- Highly self-motivation and self management
Quyền lợi công việc
WHY YOU’LL LOVE WORKING HERE
- Great facility to work. You will have a MacBook and extra high definition screens
- Premium health insurance package and annual medical check-up
- Sponsorship for training courses
- Interesting activities: gym/fitness club at work, English club, corporate social responsibility events...
- With regular discussions, you will have a lot of opportunities to learn from experts in their fields
- Annual bonus and project bonus
- International opportunity to expose and grow
- At least one abroad travels every year. We often send our elites to international conferences like GDC, WWDC, Google I/O... to update the latest technology
- Full labor insurance (social, health, unemployed)
- Annual leave 12 days / sick leave 2 days / remote work 12 days
- Free food & drinks, kitchen at work, PlayStation after work
- Friday evening party, happy hour, team activities, and awesome parties…
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Hạn nộp: 09-01-2025
Bấm để nộp hồ sơ ứng tuyển miễn phí
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